Unlike advertising, where the sole focus is on directly selling a product or service, public relations is all about creating great brand value.
Good PR tactics are subtle and precise. Instead of promoting your product or service directly, we promote other aspects that are directly related to your company.
For instance, a warm and engaging newspaper story about a company’s founder may not be the best way to sell a product. But such an article has the potential to create a deep brand association within the minds of each and every reader. This in turn helps boost brand value in the long run.
We’re old hands at creating winning PR strategies. Count on us to deliver in a timely and precise manner.